Born in Montreal, Willo Perron has gained worldwide recognition for his work as a creative director and designer, specializing in audiovisual content, video production and design. He's known for creating solid concepts and unique realizations that catch the eye. After working at Apple, he founded his company, Willo Perron and Associates. His multidisciplinary studio, Perron-Roettinger, which he co-founded with Brian Roettinger, has worked for brands such as Adidas and Stussy, and their designs have been showcased at numerous international fairs. Recently, their "Sausage" sofa was exhibited at Capsule Global, Spazio Maiocchi during Milan Design Week 2023, alongside Devon Turnbull's work.